If you have a website, and you want that website to become popular, you are going to need to employ some search engine optimization strategies on and off your site. If you’ve made it this far, chances are you understand the importance of link building, the process of working with other webmasters to share backlinks and thus, increase your Google reputation. However, there’s more to SEO than just trading links.
The act of optimizing your website for maximum exposure in Google, Yahoo, Bing, and other popular engines (each with their own unique algorithms that determine what makes a page valuable) involves many factors. You’ll need to consider things like meta-tags and descriptions, targeting keywords, and creating fresh, optimized content to spruce up your site on a regular basis. If this sounds overwhelming, get some SEO quotes and think about hiring an experienced professional. A pro may be the best choice for you if:
- You are planning to use your website as your primary source of income.
- You have more money to spare than you have time to devote to learning SEO best practices.
- You need fast results.
However, if you have the time to teach yourself a little about SEO (and the time to implement what you’ve learned), and you don’t need immediate results, you are probably wiser to save your money and invest your time instead. Professionals are great for sites that require their services, but they can pose an unnecessary expense for hobbyists and others who care more about sharing information on their websites than they do about turning a quick profit.
If you’re on the fence, it can’t hurt to get some quotes. You may find an individual or freelancer willing to take on your project at a low price – or you may find that the ease and faster results are worth the money. If nothing else, seeing how much SEO services can cost should help you to feel good about the amount of time and effort you put in to promote your own webpage!