How to do SEO is not as complicated as you may think. You might be aware that one of the most important factors in creating a findable website is having relevant content on the site. Although you might want to shoot for the stars and try to appeal to as many people as possible, there’s a right way to do this and a wrong way to do this. Let’s say you are an avid blogger and you love talking about music. Maybe your taste in music is mainly jazz, that’s what you’ll probably talk about the most. The fact of the matter is that if you want to appeal to a more diverse crowd, broaden your horizons and write about different genres of music such as rock, hip hop, punk, and metal. The web crawler will then be able to associate your site with a broader range of keywords, thus increasing your web presence and giving your site higher ranking within the search results.
Another important tactic is website design. Make sure all content on your website is easy to find. One way to do this is developing an organized site-map, so the user can navigate. Also, cross-linking between sections of your own website is a big plus.
You might be wondering what cross-linking is. Essentially, it is directing your user to a different section of your website via hypertext link when it is relevant to what you are talking about. This also makes for a user-friendly website environment! Another good idea is to make your website visitor aware of all that your site is offering. If you also have social media outlets such as Twitter, Facebook, or Youtube, these should all be listed on your web site’s homepage. Make the process of finding your business online as easy as possible for your customers and clients!