Search engines are constantly changing and improving their algorithms to provide users with the most appropriate, natural results listings. One of the ways that they now do this is by determining which sites appear to be legitimate sources of information and which are, alternately, over-optimized and artificial.
Obviously, you want your site to be found and noticed, and you created it with the goal of reaching out to your audience. Getting into a prime position on Google or Yahoo is critical to gaining the attention you seek.
That’s why we recommend quality over quantity, both in terms of link trades and also (most importantly) in terms of what you put up on your site.
It can be easy to over-optimize your content even when that is not your intention. For instance, a merchant service website could very easily use keywords like credit cards, merchant services, and credit card processing dozens of times on one page – it might even feel natural to do that when you’re writing articles for the site. However, this is a bad practice when it comes to SEO.
Instead, think carefully about your keywords and come up with variations that make sense without being repetitive. It’s even acceptable to substitute words like “it” and “this” or “that” to avoid using your keywords too many times on a page.
What is “too many”, though? There isn’t a hard and fast answer to that question. Overall, I suggest reducing your use of a keyword on a larger page of text (500-800 words) to a maximum of 10 times, spaced out in a normal way and peppered with many other variants on the words you’ve chosen to target. With a shorter article, cut down your repetitions even more.
Writing quality, optimized content can be a challenge, but if you put forth the effort, the returns will be tremendous.