If you’re at all familiar with social media, you probably aren’t a stranger to the world of blogs. Blogs – especially those with high traffic and numerous followers – often become terrific forums for discussion among readers and writers alike. As a webmaster pursuing backlinks, you too can benefit from blogs simply by joining the discussion and adding your voice to the comments on a subject of interest.
Often, when you leave a comment on a blog post, you are offered the opportunity to leave your website address as a link. These links can be quite valuable, but there are some things to keep in mind when using comments to generate backlinks.
Before you comment, make sure that the links posted are not tagged “no follow”. You can use an SEO tool for the firefox browser to highlight nofollow links – or you can view the page’s source code to see if the links are tagged that way. A no follow back link will not benefit your website.
Also, make sure that your comment is worthwhile from a content perspective. People who put time and energy into blogging do not want others posting “spam” on their journals. When you comment, make sure that you’re adding something valuable to the discussion.
As with any linking efforts, putting quality above quantity will serve you well in the long run.